There is SUCH a delicate balance between being a personal brand and providing a service while ALSO not wanting our business to entirely rise and fall with our energy and capacity.
It can feel so complicated to balance what it looks like for your business to revolve around you without every bit of your results relying on you.
That is why I went live in The Lit Up & Loaded Entrepreneur to discuss what it looks like to show up for your business without your energy being its only fuel.
I dove into the mindset, strategy, and execution of it all and talked about specific ways to manage being a personal brand without every element having to personally rely on you.