This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful.
We talk about what the urgency to know, and one of the most important lessons you can learn in business. There’s real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari’s business needs to get more compelling. But the mindset work underneath all of it is what makes this episode worth a listen.
In this episode, you’ll hear:
- What was really going on behind the emotional spin that came after the launch
- Why trying to scale before you’ve done this one thing is keeping you stuck
- The urgency to know the answer, and what it’s really connected to
- What it actually means to borrow your coach’s belief
- One of the most important lessons in business, and why most people don’t learn it until it’s too late
- Why bonuses exist and what it tells us when people still aren’t buying
- What great marketing is really doing (hint: it’s not what most people think)
Episode Links