This is the last recorded session of Sari’s coaching container, and it opens with both of us surprised by that. There’s a real tension in feeling like a chapter is closing and also like things are just now clicking into place.
The bulk of this session is a deep content conversation: what Sari is centering, who she’s actually speaking to, what the data is telling us, and a question I ask her toward the end of the session that ends up reshaping how we think about her messaging altogether. There’s also a beautiful moment at the close that you don’t want to miss if you’re in the thick of building, too.
In this episode, you’ll hear:
- The moment where Sari and I realize this is our last recorded session, and what it brings up for both of us
- Why this question I asked Sari about her content is one of the most important to ask yourself, and what it unlocked for Sari
- The difference between content that gets likes and content that gets follows, and what Sari’s own data is already showing her
- Why making the shift from therapist to content creator asks something very specific of you that most people don’t see coming
- The question I asked Sari that completely reframed the messaging conversation
- What she says at the end of this session that I genuinely believe is every business owner needs to hear
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