Q: Before starting my coaching business, I was a marketer in tech for 16yrs. I can listen to anyone tell me their story and pretty effortlessly figure out how to position their work / product / value. But I struggle to do this for my own work. Any time I try to get it down in writing, I over complicate it and shut down. It’s usually too broad and thus dull. I don’t have a website or any digital presence because of this. My biz is on its 4th year, and does 250k/yr in 1:1 coaching entirely through word of mouth customer referrals. Do you have any thoughts on overcoming the emotional blocks around positioning your own work / telling your own story? Or processes to follow for positioning that might make it feel less overwhelming?