After 11 years in this business there is one thing I can tell you for sure… there is always a new offer that’s the “it” thing.
And invariably, it’s also the offer everyone will be hating on 12-18 months from now 🤪.
So I’ve learned to never get too hyped on what’s trending. BUT. I’ve also learned that you can almost always learn something VERY important from what’s trending that applies to any other offer you have (or marketing you’re doing).
I went live on Monday, September 14 inside The Lit Up & Loaded Entrepreneur to talk about why $297 challenges are working so well and what it tells us about marketing + our industry right now.
This was not a “you need a $297 challenge!” chat at all. But I did share how you can apply what’s making that work to whatever YOU want in your business.