This session is such a good reminder of why data matters. Sari and I unpack an Instagram “debacle” that could have easily spiraled if she wasn’t paying attention to the right metrics and context.
We also talk about problem awareness, energetic exchange, and the difference between creating from “I am” versus “I have to prove.” This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for.
In this episode, you’ll hear:
- Why using data prevented an Instagram issue from becoming a much bigger challenge
- How problem awareness shapes your marketing and messaging
- Why knowing your client deeply changes how and when you apply strategy
- Why we’re only focused on shifting one specific data point right now
- The difference between “this content doesn’t work” and “how do I hook people faster?”
- The energetic exchange exercise that shifted how I show up in business
Episode Links