The CEO identity no one talks about (but every sustainable business is built on)

Here’s the thing I keep seeing lately:

A lot of incredible women scaling their businesses… but feeling less anchored in them than ever.

Their strategy is good, they have sales coming in, but it doesn’t feel how they thought it would.

And what I’ve realized after years of coaching high-earning women through growth, plateaus, pivots, and everything in between… is that the most sustainable success isn’t built on better funnels or faster launches.

It’s built on a CEO identity most people never talk about. And actually it’s one I think our industry and society often condition us to resist at all costs.

That’s what I went live on Monday, June 23, 2025 at 1pm ET inside The Lit Up & Loaded Entrepreneur to share the CEO identity no one talks about (but every sustainable business is built on).

We talked about:

  • The identity shift that’s behind the most sustainable growth I’ve ever seen
  • Why it’s so hard for high-capacity women to embrace even when we really freaking want to
  • How it’s evolved for me and changed the way I lead my business, coach my clients, and make big decisions

If you want a business that not only feels better, but that you feel truly anchored in (and that’s easy to grow)… I hope you’ll join me today.