I cannot tell you how many times I’ve seen this in our space: A smart, high-achieving human builds her business past six figures. She’s connected to her audience, her launches are working, she’s making bank, and it’s time to “scale” even further.
So everyone tells her…
“Turn your programs evergreen”
“Just build out a funnel and don’t launch anymore”
“Passive is the only way to truly scale”
But the thing no one is actually saying is that evergreen isn’t actually easier. It’s just a different kind of “challenge”.
And if you’re not ready for that challenge (or if that type of work isn’t your jam), it can *very* quickly drain your energy, sabotage your results, and make you feel like something’s wrong with you (when really maybe the timing, structure, or model was just off).
That’s why I went live in The Lit Up & Loaded Entrepreneur on Monday, August 4, 2025 at 1pm ET to talk about why evergreen isn’t actually easier, but exactly how to know if you’re ready for it.
We talked about:
- What I actually look for when clients ask if they’re ready to go evergreen
- The shifts that can make it feel simple and sustainable (instead of like a never-ending hamster wheel)
- The circumstances in which “making it passive” is actually NOT a leveraged move
If you’ve been feeling the pull toward evergreen, but you’re wondering if it’s really the next step or if you’ve already done it and can’t quite figure out why it’s not clicking I think you’ll get a lot out of this live chat.