If you know me, you know I am not one to say “shoot for WAY above standard rates”. Not because I don’t believe it’s possible, but because I see how sometimes the pressure to go so far outside the norm is actually what hurts what could be a really successful business.
However, I do have lots of clients having really incredible, industry-shattering conversion rates like:
- 14% conversion rate on an evergreen webinar
- 10% conversion rate on an evergreen webinar
- 13% conversion off a live webinar
- 9% total launch conversion
- 5% total launch conversion (with lots of cold traffic)
- 4.8% conversion from cold traffic alone
To be clear, all of these have happened in the last few months, not years ago!
And while none of these clients have the same offers, business model, or funnels they do have some really specific foundational principles and similarities in place that I want to share with y’all.
In it we’ll dive into:
- What makes or breaks your conversion rates
- When to shoot for “doesn’t make sense” results and when to lean into industry standard
- What’s working really well right now for both evergreen and live launches
- How to apply this during an uncertain time and make it work in your business now