One of the things I see most when I work with clients (whether that’s at A Lit Up Life or previously in Datable) is that people get so focused on traffic, traffic, and more traffic that they forget that optimizing the conversion rates of the traffic they are already getting matters SO much.
Whenever I deep-dive into client data, I see that, of course, traffic matters but it actually matters less than most people think.
What matters is how well you’re guiding your people through the process and how dialed in you are to where the holes are that you need to fill for more sales.
That is why I went live to discuss how to optimize conversion rates.
I want you to feel empowered that this isn’t just a game of how big you can grow on the ‘gram but how well you can optimize what you’re already doing.