In December I reviewed 77 applications for a 1:1 coaching spot. And as always the experience was *very* enlightening.
I truly feel like this is such an incredible window into the online space and I don’t take for granted for a second the level of vulnerability and transparency people bring to these applications.
And almost every time I go through them (and trust me, I REALLY read through every single one… usually multiple times, I’m always amazed at how there are similar themes. Of course, some of this is going to be based on things I’ve been talking about (because that’s why they’re drawn to me and applying) but it’s also heavily based on trends happening in our space.
That’s why I went live on Monday, January 12, 2026 at 1pm ET inside The Lit Up & Loaded Entrepreneur to share insights from this round of applications.
We talked:
- The biggest themes and patterns I saw across those 77 businesses
- What I think these suggest about where the industry’s headed in 2026
- And the mindset, strategy, and support I see separating the businesses that are scaling sustainably from the ones that feel stuck, plateaued, or moving backward