I’ve been working with Lacey for seven years, actually I think 7.5 now? All I know is there’s BL (Before Lacey) and AL (After Lacey), because our partnership and time together have been that impactful and life-changing.
Before working with Lacey, everything in my business felt like a fluke or luck. It wasn’t replicable or reliable and I didn’t have a consistent process in place. I had a handful of 1:1 clients while trying to launch all of the offers at once: membership, course, group program, mastermind, etc. I was jumping from strategy to strategy without a holistic process in place and was often working on the wrong things until 3am after my two part-time jobs. I think my revenue was $800-$2800 per month and I couldn’t even imagine reaching $5k.
Since working with Lacey, I’ve been fully booked with 20-25 1:1 clients for over 7 years, make consistent $30k-$40k cash months, and just celebrated my first $52k cash month. I believe it’s been something like 80 consecutive $10k-$40k (or I guess $52k) cash months and have even celebrated an $88k sales month! I’ve crossed over $2M lifetime revenue, made multi-six-figures, and pay myself multi-six-figures in profit. I added an additional $100k in revenue last year with just a 1:1 model, not creating new offers, strategies, adding more work, or spending a ton on ads/team (with an 80% profit margin).
By developing a simple strategy that allows me to spot and solve the right problems in business, I no longer just focus all my energy on things that move the needle forward. My messaging has improved drastically, resulting in a combined audience of 31,000+ across platforms. Between my 20k-member Facebook group, 9k Instagram followers, and an email list of 2,500, I have truly nurtured this network of engaged leads. Investing the effort into my content has produced a high-level library of 200+ podcast episodes and over 330 mini-masterclasses. Additionally, with over 3,383 posts, I’ve honed an approach that makes my ads perform at an elite level. I’m currently seeing a low CPL and 20–22x ROI, though the true impact is much higher when you look at the total Lifetime Customer Value (LCV).
Mastering the ability to hire, delegate, and lead has resulted in a team that knows how to support me starting with my OBM who has been on my team for 5 years since joining as a VA. With these systems and processes in place, my business runs like a “well-oiled” machine. This safety net calms my nervous system and provides the security of knowing that I am able to invest, grow real wealth, and secure a future of retiring with multi-millions. But beyond the numbers, I sincerely love my business, the work I do, and my clients. Because of Lacey’s coaching, mentorship, and modeling, I feel like I AM a CEO who knows how to think like a strategic businesswoman. I’ve had many “pinch me” moments in my growing my business and feel blessed to do the work that lights me up, pays well, and affords me a “happy little life” in NYC…LITerally Lacey’s messaging behind A Lit Up Life.
On a personal level, my business allowed me the flexibility and freedom to temporarily move back home to be with my dad for 3 months in his final days, something I will forever be grateful to Lacey for supporting me through, both personally and professionally. Our work together has helped me heal, feel empowered to take up more space, and confidently show up with my “mask down”. I’ve learned how to be unapologetic in my work, set and hold better boundaries, and be a clearer, more direct coach. Most importantly, I’ve stopped abandoning myself. Learning to truly love myself hasn’t just changed my business, it has made me a better partner and has deeply supported my relationship.
When I started working with Lacey, I was still dating my now husband and I truly believe our work has helped our relationship and has contributed to my healthy marriage. My husband loves Lacey without ever meeting her and often says “Lacey for President” (though, maybe that doesn’t land the same way right now). I became the breadwinner and “retired” my husband from his corporate work in NYC back in 2021. We’ve been able to move into our dream apartment in Dumbo and live the lifestyle I used to vision board and journal about. I allow myself to unplug and enjoy my time off, taking beautiful trips and making wonderful memories. Being in charge of my business and life has allowed me to join a fancy gym and schedule my client calls around my workouts. There’s so much more, but at a certain point people won’t believe me anymore! Lacey is literally the best and there isn’t an aspect of my life she hasn’t helped me with and helped me to improve/make better.
There are very few people who can jump from holding you in your trauma or supporting you with family dynamics to messaging and looking at data. Lacey is as wicked smart a marketer, businesswoman, and strategist as she is a holistic coach and wise sage. I still remember when I applied for the partnership 7.5 years ago writing in my application that if I wasn’t accepted, I was still finding a way to work with her. I was and continue to be so impressed by how smart and strategic she is all while showing so much heart and genuine care. Lacey says she’s all about depth, nuance, duality, which shows and is felt. But she’s also all about being epic at marketing and knowing her audience and business overall. I will forever be grateful that my application was selected and for Lacey’s partnership, support, wisdom, grace, and love.
