You’ve probably heard all the advice about “preparing for tough times” (I hate this terminology, btw). It usually sounds like… cut expenses, build savings, and work harder. OR on the other end it sounds like, “be so delulu that you pretend tough times could never happen for you”.
And honestly? I’m not saying you shouldn’t be smart with expenses or stack cash in in the bank. And I’m not saying mindset and a level of delulu don’t matter. But I am saying that advice usually just makes people feel more overwhelmed and uncertain, rather than less.
What actually future-proofs your businesses isn’t any of that in my opinion. But there is one strategic shift I come back to over and over in uncertain markets, personal seasons, or just when things feel off.
It’s not flashy. But it’s the reason my business has stayed solid for nearly 10 years no matter what’s going on.
That is why I went live on Monday, June 9, 2025 at 1pm ET in The Lit Up Loaded Entrepreneur to discuss the strategic shift that future-proofs your business.
We discussed:
- The underrated strategic move that keeps your business steady and scalable
- Why some business owners stay stuck while others use uncertainty to grow
- How I set my business up to pivot fast without chaos or panic
Let me be clear… this isn’t about playing defense. It’s about stepping into the kind of leadership that moves your business forward no matter what.