I love a good tweak. I love data. I believe in making things better.
But not everything in your business needs to be optimized all the time.
In fact, constantly trying to perfect every detail can be a quiet form of control, and a sneaky way we often avoid the bigger truths, more impactful moves, and more emotional work that actually grow the business.
That is why I went live on Monday, June 2 at 1pm ET in The Lit Up & Loaded Entrepreneur to discuss why I don’t optimize everything (and how that makes me more money).
We pulled back the curtain on:
- Why I intentionally don’t optimize certain parts of my business (or my clients’ businesses)
- How I discern what’s worth refining (and what’s just keeping us busy)
- The key metrics that actually guide my scaling decisions
- Why simplicity creates more demand than a dozen tweaks ever could
If you’ve been overthinking, over-efforting, or over-optimizing… this conversation might be the one that gives you your time and momentum back. And if you’re someone who doesn’t love to optimize, this might give you some real permission to focus on the things that matter most.